I had such an amazing experience working with Sam at Anais Rose for my bespoke engagement ring I had designed for my partner. From the very beginning, the whole process felt incredibly personal and thoughtful. Sam took the time to really understand what I wanted, listened carefully to every idea, and guided me through each step with so much patience and expertise. What could have felt overwhelming was actually exciting and enjoyable thanks to how helpful and reassuring Sam was throughout. The attention to detail was exceptional, and it was clear how much care and passion went into creating something completely unique to me. The final ring exceeded all expectations — absolutely stunning and even more special knowing how much thought went into every detail. I couldn’t recommend Sam and Anais Rose highly enough if you’re looking for a truly bespoke, personal experience and a piece you’ll treasure forever.❤️

I am so glad I used Samantha to make and design this ring for me. The outside diamonds were made out of my fathers ashes and middle one she sourced for me. The entire process was a great experience and couldn’t recommend her more.

"The service, the product, the overall experience could not be faulted.
I approached Sam with only 16 days before flying out to Mexico and not only did she find the perfect stone and custom made setting, Sam had to cope with me changing my mind every 2 days. With around 10 calls, 1000 texts (literally) and one meeting later we finally had the finished product. The whole experience was of course professional but also extremely personal. Without a doubt any jewellery required in the future Sam will be the only person I contact.
Thank you again Sam."

There is an ‘old adage’ that people buy from people.
In searching for a perfect ring, I needed the perfect designer and partner who understood and most importantly listened to me and what I wanted. I did not want to be ‘sold to’ at any stage or told what I needed.
After analysing a number of different jewellers and ring designers I looked at Anais Rose reviews. It was clear Sam understood her job was to listen and help people achieve what they wanted, which is to make their partner happy.

Within 5 minutes I knew Sam would be my choice. Yes, thats impulsive, but her ability to listen, be kind and relatable makes a decision very easy.
She asked me lots of specific questions and let me guide her. Not the other way around. Using her expertise to finesse what I wanted. That’s the key to Anais Rose.

The ring has both our stamp on it. A partnership and my fiancée adores it. That’s all I wanted.
We can’t wait to have our wedding rings designed there this year!!

Can’t thank Sam enough.

"Sam is a total expert in her field, and it was a pleasure having her design and make my engagement ring and our wedding bands. Her service and attention to detail is phenomenal and we still keep in touch with Sam for all our jewellery needs so many years on 

Keep up the good work and designing such magical jewellery! xx"

We are so grateful to Sam for the beautiful engagement ring we had made with her. She went out of her way to see us last minute at her Hatton garden showroom when we came down and it was nice to feel understood on what we were looking for. She made the process enjoyable and easy and didn’t make us feel anything was too much trouble. It was so exciting to finally receive my ring and very pleased with it 🥰

"Sam created the most perfect engagement and wedding ring set. My other half proposed with a 'holder' ring which contained a small diamond. I knew I wanted to put the diamond from that in his wedding band but she also suggested that instead of just 'losing' the remainder of the ring, that instead we melt it into my new engagement ring! Ideas like this made the whole experience so personal - it was great to have her through the process, especially when the fit wasn't quite right. Nothing was too much trouble. I will definitely be back for more jewellery in the future!"

My husband Danny & I first met Sam back in Dec 2013 when we decided to get engaged, We went to Hatton Garden to window shop & get ideas of what we would like?
Danny & I went into this big shop area that had all individual stands in for independent businesses.
Straight away we was drawn towards Sam & her area as she was very welcoming with not being over powering for a sale.
Once we got into discussion with Sam & explained our wishes she explained how she was able to design our dream ring for our given budget.
The tray off diamonds were so interesting with learning about the clarity , size & cost, once the diamond was picked Sam explained how she would design with drawings & be in touch with us until we all agreed on THE RING!!!!
We was absolutely blown away by the bespoke service Sam gave & so much so that Sam went on over the years to design our bespoke wedding rings, mine having Pink Sapphires because my love of the colour pink !
Sam also using some of the left over diamonds & Sapphires she had ordered in when designing my wedding rings into three bands one for each of my daughters & one for me so we could wear matching rings when we were apart.
Danny also asked Sam to design a bespoke eternity ring, which was a lovely surprise after our son was born. This completed such a beautiful set of rings that gets daily compliments & I’m always proud to explain how our relationship with Sam over the years in Hatton Garden had materialised.
The relationship with Sam is a life time of friendship as every time I look & smile at my precious rings they remind me of how lucky we was to find Sam in amongst all the businesses in Hatton Garden.
These rings will be on my hand into old age & very much part of our life’s story! X

"I cannot recommend Sam enough. She has an amazing eye for jewellery, clearly understands her customer and adapt her suggestions to their styles. She is incredibly patient and positive, loving and fun to work with. A wedding band is a big investment both financial and emotional, and I really struggled to find the perfect one as my engagement ring is quite original. Sam had great suggestions from the get go, she knew what would work and what would suit me. We had a lot of back and forth with sketches even before I paid nor guaranteed working with her. When I got a bit lost and didn’t know what to do anymore she was only understanding and patient and told me it was okay and not a problem if we were not working together in the end. She is so kind, it is obvious that it really matters to her that you’ll love your ring. She is also very flexible and doesn’t only work for big budgets but knows how to adapt to simpler choices. From my opinion you don’t only go to Anais Rose to get a ring made. You go for the experience and the lifetime memory you make of it. Surrounding yourself by lovely experts for your wedding makes it a really enjoyable experience. I never felt like a customer or a number as if I had gone to a shop. I cannot thank Sam enough for her time, expertise and lovingness and on top of that for the gorgeous organically curved diamond wedding band she made for me and my fiancé’s gold wedding band. Thank you from the bottom of our hearts!"

"Sam helped us design and create our wedding rings which we absolutely loved! She was very patient, helpful, and put us at ease throughout the process- she has great expertise which made the process seamless from start to finish. I came to Sam with an idea for my wedding ring and she helped to bring it to life. Thank you Sam, we will cherish our rings forever!"

"We found Sam at Anais Rose when we were looking for someone to help us design and create my engagement ring back in 2020. We were looking for someone who wasn't afraid to think outside the box and help us create something a bit unique and Sam did not disappoint! She took my vague ideas and helped us a create a beautiful ring, and then later on a beautiful bridal suite to go with it! Not only is her design work amazing, but also her personality! Sam has always been professional but at the same time personable and never made me feel like I was asking stupid questions or feel bad for changing my mind every 5 minutes. I would 100% recommend anyone looking to design any jewellery to go to Anais Rose."

"My experience with Sam has been outstanding so much so that we have been coming to get our jewellery from Sam for the last 10 years. It first started off that my husband found Anais Rose first set up in Hatton garden. When I met Sam to buy our wedding rings she was so lovely and nothing was ever too much for her and then I knew why my husband bought my engagement ring from her. Not just that the quality is amazing. My husband and I have been married for 10 years and I still manage to squeeze in the odd diamond now and then!! Thank you for the bespoke service you always provide."

I first met Samantha in April 2024 after speaking with a few other jewellers in Hatton Garden, and from our very first meeting I knew she was the right person to create my engagement ring. She guided me through the whole process with such care, helping me design a completely bespoke piece. Even after the proposal, resizing the ring was made effortless. Samantha even offered to come to our home to save us the trip into London.

When it came time to choose our wedding bands, we didn’t think twice about returning to her. Once again, she went above and beyond, even bringing a beautiful selection of rings to our house so we could choose in comfort.

The service from start to finish has been exceptional, and I can’t recommend Samantha and Anais Rose highly enough.

"Sam is quite simply the best! She did both my engagement and wedding rings, and so when I decided to celebrate the birth of my two girls with a really special piece of jewellery, I reached out to Sam immediately. She is so professional, patient and helpful, and really goes out of her way to make sure you’re happy. After lots of discussions going through what I was looking for, she designed a stunning necklace to tie in with the design of my engagement ring and honestly the end result is just incredible - so much better than I’d ever hoped for and truly unique. That is what you will get with Sam - something you wouldn’t find anywhere else. I would recommend her to everyone without hesitation!"

"When looking for my dream engagement ring I was very lucky to have found Sam. She is a true gem in the overwhelming world of diamond rings! She helped me to create my dream engagement & wedding rings.I wanted something that was special and unique to me. She helped me source the perfect stones & designed two beautiful rings that I will cherish forever."
Sam is very professional but it's her infectious passion for making your dream ring that makes her stand out from the rest. I'll be using Sam again and would highly recommend her for anyone looking for an experienced and friendly service.

"After having consultations with many different Hatton garden jewellers, Ian and I were lucky enough to find Sam. With quite a precise design in mind, we were struggling to find a jeweller who was willing to listen and design the engagement ring we had envisioned.

At the time I didn't know if I wanted a diamond, white sapphire or aquamarine. She listened to my needs and wants, came prepared with an array of stones so I was equipped to make the best choice, worked to our budget and we never felt pressured or up sold."

After settling on a diamond, she sourced the most amazing oval diamond and created the beautifully intricate design, exactly as I had envisioned. We were led by her each step of the way, never feeling out of our depth and knowing exactly what our design would look like with detailed cad designs.

We also had a very short deadline before our wedding was to take place and Sam managed to provide both my wedding ring (also amazingly beautiful) and my engagement ring on time and to the highest quality.

I'd like to thank her for all of the effort she made for both Ian and I.

"We have always used Sam for jewellery but the level of service and attention to detail that went into the bespoke engagement ring, I have never experienced before. With a very vague ‘brief’ from my fiancé to-be it was a challenge. Sam was there to guide me through the 4 C’s, all the options for my budget and was extremely patient when there were a couple of complete changes of direction. At every stage from concept design, sourcing the highest quality stone, CAD design through to the final piece of art Sam managed the smooth transition. I was extremely happy with the final outcome and I don’t think I will ever see that look on my fiancées face again when I popped the question….. ok, maybe when we have children! Once we had set the date we went back to Sam and had our wedding bands designed with further detail going into my fiancé’s band to compliment the shape required to sit perfectly with the engagement ring. This finished off what could have been a very painful experience, making it an absolute delight. We are both so happy with the finished products. Sam you are an absolute delight with exquisite eye for detail and extremely high levels of customer service."

"Couldn’t recommend more! As someone with little to know knowledge of stones/ the process, it can be really intimidating to go to Hatton Garden and know where to go and what to expect. My partner was put at ease with Sam when he went to have my engagement ring made and he was appreciative of her discrete service, that she spent a lot of time with him talking through all options, ensured that he was involved in every part of the decision and sourcing of the stone and that she was a clear expert in her field and a total perfectionist. The ring is absolutely stunning; I couldn’t have wished for more and we look forward to going back to get our wedding bands. We wouldn’t go anywhere else! Thank you."

"I recently upgraded my engagement ring and wedding band through Anais Rose Jewellery, and I couldn’t be happier with the experience. I originally got my ring from another jeweller, but after a few years, I realised it just wasn’t quite what I had envisioned. That’s when I reached out to Anais Rose.

Sam was absolutely incredible throughout the entire process. She took the time to understand exactly what I was looking for and worked closely with me to redesign my ring into something truly perfect. The attention to detail, craftsmanship, and care that went into creating my new set was exceptional.

The final result is everything I had hoped for and more – elegant, timeless, and uniquely mine. I’ve received so many compliments already! I’m so grateful to Sam for helping me fall in love with my ring all over again.

If you’re considering upgrading or designing a piece from scratch, I can’t recommend Anais Rose enough!"